List of 130+ abbreviations used in SEO and Digital Marketing


AS       Article Submission

API      Application Program Interface


B2B      Business to Business

B2C      Business to Consumer


CDN    Content Delivery System

CPC     Cost Per Click

CTR      Click Through Rate

CTA      Content Targeted Advertising

CTA      Call to Action

CPM      Cost Per Thousands

CPA      Cost Per Action

CPA      Cost Per Acquisition

CPL      Cost Per Lead

CPO      Cost Per Order

CRO      Conversion Rate Optimization

CGI      Common Gateway Interface

CMS      Content Management System

CSS      Cascading Style Sheets

CSE      Comparison Shopping Engine/Custom Search Engine

CPV      Cost Per View

CVN      Card Verification Number

COA      Cost of Acquisition

CPW      Cost-per-view (CPV)


DS       Directory Submission

DC       Data Center

DLR      Deep Link Ratio

DKI      Dynamic Keyword Insertion

DLP      Directory Listings Page

DNS      Domain Name Server

DMCA     Digital Millennium Copyright Act

DMOZ     Directory – Mozilla

DFO      Data Feed Optimization

DRPs     Directory Results Pages

DSRP     Directory Search Results Page

DMM     Digital Media Marketing


EMD      Exact Match Domain

ECPC     Enhanced Cost Per Click

ECPC     Enhanced CPC


FFA     Free For All Pages

FCP     Frequently Cached Page


G+      Google Plus

GIS     Google Image Search

GIY     Google It Yourself

GAS     Guaranteed Article Submission

GDS     Guaranteed Directory Submission

GAP     Google Advertising Professional

GWT     Google Webmaster Tools

GYM     Google Yahoo MSN


HTML    Hypertext Markup Language

HTTP    HyperText Transfer Protocol

HTTPS   Hypertext Transfer Protocol Secure


IM      Internet Marketing

IP      Internet Protocol (Address)

IDF     Inverse Document Frequency

IBL     In Bound Links

ISP     Internet Service Providers

IYP     Internet Yellow Pages


JGI     Just Google It


KDA     Keyword Density Analyzer

KEI     Keyword Effectiveness Index


LB      Link Building

LSA     Latent Semantic Analysis

LSI     Latent Semantic Indexing

LPO     Landing Page Optimization


MTO     Meta Tags Optimization

MCP     Moderately Cached Page

MFA     Made For Advertising


NSEO    Negative SEO


OBL     OutBound Link

OWBL    One Way Back Link

ODP     Open Directory Project

ORM     Online Reputation Management

OSE     Open Site Explorer


PR      Page Rank

PPC     Pay Per Click

PHP     PHP Hypertext Preprocessor

PDF     Portable Document Format

PFI     Pay For Inclusion

PFL     Paid For Listings

P4P     Paid For Placement

PPR     Pay Per Rank

PPV     Pay Per Visitor

PPP     Pay Per Post


ROI     Return on Investment

RI      Regular Index

RSS     Really Simple Syndication or Rich Site Summary

RTL     Regional Long Tail

RTB     Real Time Bidding

PFP     Pay for Performance


SE      Search Engine

SB      Social Bookmarking

SI      Supplemental Index

SEO     Search Engine Optimization

SEOs    Search Engine Optimizers

SEOs    Search Engine Optimization Performance

SEM     Search Engine Marketing

SEP     Search Engine Poisoning

SER     Search Engine Ranking

SMO     Social Media Optimization

SMM     Social Media Marketing

SMB     Small and Medium Businesses

SMEs    Small And Medium-Sized Enterprises

SES     Search Engine Strategies

SERM    Search Engine Results Management

STW     Search The Web

SERP    Search Engine Results Page

SRM     Search Reputation Management

SSI     Server Side Includes

SEW     Search Engine Watch

SEP     Search Engine Positioning

SMX     Search Marketing Expo

SNS     Social Networking Service

SWL     SiteWide Link

SEMPO   Search Engine Marketing Professional Organization


TLP     Top Level Page

TLA     Text Link Ads

TBPR    Toolbar PageRank

TR      Trust Rank

TSETSB  The Search Engine That Spam Built

TLD     Top level Domain

ccTLD  Country Code top level domain

gTLD    Generic Top level Domain


URL     Uniform Resource Locator

UGC     User Generated Content

UX      User Experience


VS      Video Submission

VIPS    Visual-block Page Segmentation


W3C     World Wide Web Consortium

WMW     Webmaster World


XML     Extensible Markup Language

XHTML   Extensible HyperText Markup Language


Y2K     Year Two Thousand